VAN DER BERG
Kara
PR MANAGER | COMMUNICATIONS SPECIALIST | COPYWRITER
SOCIAL MEDIA CAMPAIGN
BUY LOCAL FRUIT
The Russian invasion of Ukraine in March had an immidiate impact on the global economy. The South African deciduous fruit industry was not exempt from this. Consequently, it was decided that a campaign was needed to motivate buyers to purchase locally sourced fruit.
This is the campaign that I designed that was spread on Hortgro and its affiliated organisations' social media platforms.
ON ASSIGMENT
Drug bust
A routine inspection of cars entering South Africa at the Lebombo Border Post from Mozambique proved fruitful when a man was found with over 155kg of drugs. The heroin and crystal meth, valued at an estimated R32 million, were hidden beneath charcoal in the back of the man's bakkie.
Drug trafficking between South Africa and Mozambique is not a rare occurrence. Most drugs in South Africa come from Asia and South America and are funnelled in through Mozambique, as its ports are more leniently patrolled.
DOCUMENTARY
When the fish don't come
A film by Ingrid Kluckow, Wianda Gilliland, Mike Wright and Kara van der Berg.
Many fishing communities are feeling the effect of fish stocks depleting on the shoreline and on the continental shelf, both due to the rise in population as well as poaching.
This video shows the perspectives of three local Kalk Bay fishermen, as well as two people in the fishing industry. Every morning, Garth, Mike & Artjie get up at 4:00 am and launch their fishing boat out in Kalk Bay harbour. When the sun comes up and the rest of Cape Town go to work, they are already halfway through their day.
Kalk Bay has become a tourist attraction, the streets lined with cafes and shops - but at its heart, it is a fishing town.
RSG Story
DESIGN
THE TOUGH LOVE CLUB
My love of design changed from being a hobby to get met through lockdown, to a little business, The Tough Love Club
ON ASSIGNMENT
LILY MINE PROTEST
In the five years since the Lily Mine collapse, in which three miners were killed, the reopening of the mine has been debated in various arenas. While big companies debate the ownership of the mine in court, the miners have been left without livelihoods. On March 30, Lily Mine workers marched to the Mpumalanga High Court to plead with Judge President Francis Legodi to speed up the reopening of the mine.
